Five-time winner Brazil wants the trophy back, while Germany is trying to become the first repeat champion since 1962. Italy, the Netherlands and the United States are all watching from home, while World Cup first-timers Iceland and Panama look to make an impact.
The host nation, meanwhile, has emerged as perhaps the tournament’s most controversial site since Argentina’s military regime hosted in 1978.
All sorts of questions have emerged ahead of the World Cup launch Thursday. Here’s a look at some of the most intriguing ones:
Now or never for Messi and Ronaldo
With Ronaldo at 33 and Messi turning 31 this month, there is a feeling that both superstars won’t get a better chance to capture the one major title that has evaded them.
True, this generation of elite athletes — from Rafael Nadal and Roger Federer, to Tom Brady and LeBron James — is changing the rules of longevity.
But even if Messi and Ronaldo return for a farewell at Qatar 2022, the chances of either having a supporting cast of equal strength is low.
Ronaldo’s Portugal is ranked world No. 4 by FIFA, coming off the high of winning Euro 2016, and aided by the emergence of 23-year-old Manchester City midfielder Bernardo Silva.
Messi’s Argentina is just a notch behind at No. 5, returning strengthened after losing by an extra-time goal against Germany in the 2014 final.
Messi will operate the attack with veteran marksmen Sergio Aguero and Gonzalo Higuain — both in their third World Cups — and emerging 24-year-old Paulo Dybala.
A World Cup win for either Messi or Ronaldo could finally put to rest the debate of which of the two is the greatest ever. Or would it?
How do Germany and Brazil stack up?
Defending champion Germany returns with coach Joachim Low and much of the same cast from the 2014 final — minus Philipp Lahm and Bastian Schweinsteiger. Replacing them as team leaders are Real Madrid’s Toni Kroos and Paris Saint-Germain’s Julian Draxler. Look for super-sub İlkay Gündoğan of Manchester City to make an impact.
Brazil, meanwhile, brought in manager Tite to replace Dunga. Under his wing, Brazil is playing with renewed freedom and has not lost in two years.
What are the most intriguing group matches?
Argentina vs. Iceland, June 16: Messi and co. will start their campaign against the pesky darlings of Euro 2016. Argentina would be wise not to look at Iceland as a tuneup for Croatia and Nigeria.
Led by Everton’s Gylfi Sigurdsson, the Icelanders will be looking to thunderclap their way back to another big upset after taking down England in the Euros.
Germany vs. Mexico, June 17: Look for CONCACAF champion Mexico — led by a rejuvenated Javier Hernandez (West Ham) — to pose a bigger threat to FIFA World No. 1 Germany after getting rolled over 4-1 in last year’s Confederations Cup.
Portugal vs. Spain, June 20: It is rare to see two tournament favorites pitted in a group stage match. Spain will boast a veteran squad including David Silva (Manchester City), Diego Costa (Atletico Madrid) and Champions League bad boy Sergio Ramos (Real Madrid). Will Spain’s captain Ramos be a little gentler covering Madrid teammate Cristiano Ronaldo? Don’t count on it.
Egypt vs. Saudi Arabia, June 25: On that note, if Salah is able to provide even 20 quality minutes for Egypt after that bruising collision with Ramos in the Champions League final, he’ll give the Pharaohs a big moral lift.
But this match has ample intrigue off the pitch. Saudi, playing in its fifth World Cup since 1994, and African giant Egypt are both strong candidates to qualify for Qatar 2022. One small issue: The two are allies in an aggressive economic blockade against the Gulf emirate.
England vs. Belgium, June 28: Given this is the third group match for each team, one or both may have already qualified over Panama and Tunisia.
But Premier League fans will tune in for the sheer star power representing the league, including Belgians Eden Hazard (Chelsea), Kevin de Bruyne (Manchester City) and Romelu Lukaku (Manchester United), against England’s Harry Kane (Tottenham), Raheem Sterling (Manchester City) and Jamie Vardy (Leicester City).
Which young players could breakout in Russia?
Everyone knows about Salah, but 23-year-old Egyptian Mahmoud Hassan — a.k.a. Trézéguet — is a speedy winger coming off a 16-goal campaign in the Turkish League who may surprise foes.
Hirving Lozano of Mexico notched 19 goals for PSV Eindhoven in the Dutch league. The pacy 22-year-old could create chaos for opponents if given the starting nod.
Twenty-year-old Ismaila Sarr of Senegal has been making an impact in France’s Ligue 1. The dynamic forward has scored two goals in 10 international appearances, but has now cracked his way into his country’s starting lineup.
Tottenham’s Dele Alli is by no means a secret, but the blinding pace of England’s 22-year-old winger can create nightmares for opponents. With just two goals and five assists in 25 caps, Alli may finally have an international breakout in Russia.
What price the World Cup?
They include costs for building or refitting 12 new stadiums, modernizing 20 railway stations, repairing 178 kilometers of roads and expanding airports in the 11 host cities.
What are the biggest off-field talking points?
It’s difficult to say whether any World Cup has had this much controversy before a ball has even been kicked, although Qatar 2022 could be a contender.
British-Russian tension is at a recent high following the poisoning of a former Russian spy and his daughter in England in March. Both countries have since expelled diplomats, while the UK Foreign Office has issued a travel warning to its citizens, citing “anti-British sentiment.”
Meanwhile, Britain is in no hurry to renew a visa for its highest-profile Russian resident — Chelsea owner Roman Abramovich.
Fanning the flames, former UK prime minister David Cameron — a champion of England’s losing 2018 World Cup bid — suggested in April that Russia won its bid illicitly.
Any other business?
English pop star Robbie Williams will perform alongside Russian soprano Aida Garifullina half an hour before kickoff in the opening game between Russia and Saudi Arabia in Moscow’s Luzhniki Stadium.
Calling the invitation a “boyhood dream,” Williams is urging fans “to party with us in Russia … for an unforgettable show.”
Brazilian 2002 World Cup winner Ronaldo — who scored 15 goals over three tournaments — will unveil the winner’s trophy before the match.
Ronaldo hopes to avoid witnessing another Brazil disappointment. He was on the pitch for Brazil’s 3-0 loss to France in the 1998 final and watched the 7-1 semifinal meltdown against Germany as a fan four years ago.