James is behind a three-part documentary series, “Shut Up and Dribble,” announced Monday by Showtime.
Set to debut in October, the same month James suits up for his new team, the series looks at the changing role of athletes in the current political and cultural climate against the backdrop of the NBA.
Its title comes from a comment Fox News host Laura Ingraham made about James in February when she sought to rebuke him for talking politics during an interview.
James is the executive producer of the series along with business partner Maverick Carter and agent Rich Paul. Gotham Chopra, who directed Showtime’s “Kobe Bryant’s Muse” in 2015, helmed the project.
“It’s really an exploration of how basketball is truly America’s game and the NBA has been a vessel for black athletes to claim pieces of the American dream,” Chopra told ESPN.
The series traces the modern history of the league and its players, starting with the 1976 merger of the freewheeling American Basketball Association and the National Basketball Association, exploring how the top players have expanded their reach off the court in fields such as business and fashion while becoming icons in the process.
James has another show, “The Shop,” debuting Aug. 28 on HBO, in which he leads conversation and debate among his guests in barbershops around the country.
James found himself drawn into politics last week when President Donald Trump unleashed a withering attack on him via Twitter after an interview aired with CNN anchor Don Lemon in which James deemed Trump divisive.
Although James has long been a Trump critic, calling the president “U bum” in a 2017 tweet, the tweet was Trump’s first attack on the player, who just opened up a school for underprivileged children in his hometown of Akron, Ohio.
Lebron James was just interviewed by the dumbest man on television, Don Lemon. He made Lebron look smart, which isn’t easy to do. I like Mike!
— Donald J. Trump (@realDonaldTrump) August 4, 2018
Information from The Associated Press and ESPN’s Dave McMenamin was used in this report.