The Austrian Formula One driver pulled off one of sport’s greatest comebacks after recovering from life-threatening burns and lung injuries in a horror crash in Germany in 1976 to win two more world titles.
But the straight-talking triple world champion, who has died at the age of 70, didn’t believe in miracles or the sentiment of the silver screen.
The Austrian built his own legacy by defying not only death on the track, but also his family, employers and arch rivals along the way.
“Thank God, I learned in sport, that there is no excuse. It’s very simple, if you’re first, second or third there’s no discussion.
“If something goes wrong, look into yourself first — what did I do wrong?
“I only see black and white, I have no gray areas and I hate them.
“I try to analyze, take the decision, even if it’s the wrong one, it’s better than making no decision because if you take no decision you never find out what you have to do. “
Lauda was born into a wealthy Austrian family four years after the end of World War II, but despite growing up with privilege he learned quickly that he would have to make his own way in the world.
His family disapproved of their teenage son’s racing ambitions. When Lauda found an Austrian bank to sponsor his debut with the March F1 team, his grandfather — who happened to sit on the board of the bank — scotched the deal.
“He said, ‘No way! If this is my grandson, you will not sponsor him,’ ” Lauda said.
“I really got upset with him and said, ‘Leave me alone, it is my own business.’ Then I started racing my own way.”
Lauda bankrolled his own way on to the F1 grid, making his debut in the 1971 Austrian Grand Prix for the uncompetitive March team.
His decision to take out further bank loans to finance his F1 career paid off at the end of 1973 when he was signed by Ferrari — but even this new era with the sport’s most iconic team saw Lauda continue to do things his way.
“I remember my first test in Fiorano,” he recalled. “I drove the first couple of laps and (team founder) Enzo Ferrari was there and Piero his son to translate.
“Ferrari said, ‘So kid, what do you think of this car?’
“I said the car was s**t. And Piero said, ‘You cannot say this. You cannot tell my father that the car is s**t because he will throw you out. Tell him it’s no good, it sounds a little better.’
“He told him and the old man really got upset because I criticized a Ferrari.”
Lucky to be alive
Lauda soon earned the respect of “Il Commendatore,” a proponent of tough love who the Austrian described as “the most charismatic guy I have ever met in my whole life.”
In 1975 he stormed to five wins to capture his first world title with the Italian powerhouse — but the following season fate cruelly intervened.
Going into the German Grand Prix at the notorious Nurburgring circuit, which he had asked his fellow drivers to boycott due to its poor safety setup, Lauda was leading the 1976 title hunt.
He came out of the race fighting for his life.
Lauda’s Ferrari burst into a fireball after a crash on the second lap. He was pulled from the flames with severe burns and lung damage. Lying in hospital later that night, he was administered the last rites by a priest.
Typically for Lauda, he saw things differently. At the age of 27, he summoned his will of iron to find a way back.
Just 42 days after his crash in Germany, Lauda was back in the cockpit of a Ferrari and racing to defend his title at the Italian Grand Prix.
It was a comeback that defied the medics and his rivals. Lauda called it the most courageous decision in his F1 career.
“First, I knew about the danger,” said Lauda, who wore a baseball cap to hide the scars left by his fiery crash.
“I went to every accident, even if I was not involved or didn’t see it, to understand what happened.
“The accident did not surprise me because I knew it was dangerous. I told myself, ‘I was lucky, I’m still alive so why not as I’m alive, God help me, let’s try.’
“This was the big challenge … a comeback. For me it was clear, that the longer I wait, the more difficult it’s going to be because the more worries you start building up.
“I had to do it as quick as possible to overcome these problems and to keep racing as before.”
But it was another brave decision that decided the F1 title that season.
Lauda refused to race in torrential rain in the deciding Japanese Grand Prix, which handed the crown to his rival James Hunt.
“I would take the same decision today,” Lauda said in 2013. “It was stupid to race.”
The story of those defining points was turned into “Rush,” a movie by F1 fan and director Ron Howard.
For Lauda, his self determination guided him throughout his life.
After winning a second title with Ferrari and moving to the Brabham team, he quit F1 with two races still to run in the 1979 season.
Lauda said he “tired of driving round in circles,” and a new career as an airline boss beckoned.
However, a second coming for McLaren brought his third and final world title in 1984, before an inevitable second retirement followed.
Lauda became an opinionated but respected voice in the inner circle of F1’s paddock, where he patrolled as a non-executive chairman of the Mercedes team and a TV analyst.
If “Rush” is the movie of his life then the soundtrack has to be Frank Sinatra’s “My Way.”
“I do not want to change,” Lauda insisted. “I will continue all the way through to the end of my life in this way.”